The Walrus Magazine
The Walrus magazine’s website incorporates many web2.0 features. These include: RSS options, an assortment of blogs, podcasts, online-exclusive content, and bookmarking tools (links to Share This!, Buzz Up!, Facebook, and StumbleUpon). The purpose of these web2.0 tools is to allow the reader-user to share content from The Walrus online, which both generates a wider audience for The Walrus and provides the reader-user with a chance to interact with the content, since she is able to distribute, manage, and comment on it as she sees fit. This element of participation is crucial because it captivates the user’s attention and helps to develop a loyal following for the magazine, as well as a kind of online “buzz”—it ensures that The Walrus is receiving as much exposure as possible, be it through bookmarking sites, mentions on an individual’s blog, or other types of sharing tools.
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