
The Canadian Periodical Fund is a new government program merging the Canada Magazine Fund and the Publications Assistance Program.
CMF provides money to magazines for creating editorial content and business development, and also funds industry organizations. PAP provides a postal subsidy to fund some of the mailing costs for nearly 1200 publications.
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Filed under: Uncategorized , Funding, Heritage Canada, Magazines, Periodicals

No, not this kind of lozenge
The yellow lozenge, that sunshine circle stamped on magazine covers to promote a price, an offer, or some other “good deal,” has appeared frequently on the cover of the Canadian edition of Hello! magazine since the price was dramatically lowered a few years back. Hello! has been priced at $3.49 for a while now, but the price is set to rise to $3.99 on March 26. This begs the question: is the yellow lozenge still a good idea when your price point reaches nearly $4.00?
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Filed under: Uncategorized , Design, Magazines, Publishing, Sales

Mary Gaitskill’s new collection of stories, Don’t Cry, is finally being released today. I’ve been waiting for a new book by Gaitskill for what seems like ages, although really it’s only been less than four years since her excellent novel Veronica. But anyway, this got me to thinking about anticipation. Waiting for a new book to come out — or a movie or album for that matter — can be a frustrating experience. You anticipate something so long and hard that sometimes your brain gets worn out and you forget all about it.
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Filed under: Uncategorized , Fiction, Internet, Magazines, Publishing
Filed under: Uncategorized
February 24, 2009 • 6:31 AM

NOT HOMESICKNESS, BUT AWAYSICKNESS
There’s an aspect of travel that makes me depressed. It has to do with returning home only to find myself wondering whether I ever left in the first place. I don’t think I’m alone in this freakish experience. Something about the nature of airline travel is unsettling—it’s the ease with which you slip in and out of distant landscapes simply by being locked inside a stale-air chamber for a few hours. And then there’s the matter of life at home quickly returning to normal. Because you miss what you’ve discovered in some far away place, you recoil into a kind of ugly solipsism. It’s easier to pretend that the rest of the world doesn’t exist than to admit that there are distant things you long for, but can’t have.
One thing I found myself longing for, in the aftermath of a trip to Turkey last summer, was yogurt. And not just any old yogurt. In the spirit of reliving my trip—and proving to myself that it had really happened—I ended up hovering over my kitchen sink, vigorously whipping a concoction of store-bought yogurt and Toronto tap water. I was trying to see if it was really possible to recreate a food experience, and it was all in the name of ayran.
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Filed under: FOOD, Uncategorized
February 10, 2009 • 4:36 AM
Filed under: Uncategorized
February 3, 2009 • 4:21 AM
The Walrus Magazine
The Walrus magazine’s website incorporates many web2.0 features. These include: RSS options, an assortment of blogs, podcasts, online-exclusive content, and bookmarking tools (links to Share This!, Buzz Up!, Facebook, and StumbleUpon). The purpose of these web2.0 tools is to allow the reader-user to share content from The Walrus online, which both generates a wider audience for The Walrus and provides the reader-user with a chance to interact with the content, since she is able to distribute, manage, and comment on it as she sees fit. This element of participation is crucial because it captivates the user’s attention and helps to develop a loyal following for the magazine, as well as a kind of online “buzz”—it ensures that The Walrus is receiving as much exposure as possible, be it through bookmarking sites, mentions on an individual’s blog, or other types of sharing tools.
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Filed under: Uncategorized , Features, Gallery, Interviews, Podcasts, Reviews, Video
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Filed under: Uncategorized